The Consumer Mind: Brand Perception and the Implications for Marketers

by Pepe Martinez

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

200 pages, Paperback

First published January 1, 2012

Reviews

[Samer Chidiac · Rating 5 out of 5]

Pepe did an excellent job making a tough & relatively challenging subject appear simple and easy to understand. Normally Phycology related books and topics are not easy to read and follow which proved the point that the author understands how we learn, and crafter the writing style accordingly.

The Consumer Mind can be considered as a reference for those who have interest or are just starting to study Psychology as it truly covers the essential details.

[Sadie-Jane Huff · Rating 3 out of 5]

It's not a bad read... but there are definitely way better consumer behaviour books out there. Unfortunately, in the words of u2. . I still haven't found what I'm looking for. ..