While modern capitalism can perhaps be justified in terms of a number of Christian values, Gay observes that the market system’s use of money tends to empty the world of substance and meaning. Working off the insights of a number of classical and contemporary social theorists, Gay encourages the reader to rediscover meanings and values that are able to transcend and to discipline the market system’s "cash nexus".
Craig M. Gay (PhD, Boston University) is professor of interdisciplinary studies at Regent College in Vancouver, Canada. He is the author of a variety of books, including Dialogue, Catalogue and Monologue: Personal, Impersonal and Depersonalizing Ways to Use Words; Cash Values: The Value of Money and the Nature of Worth; The Way of the (Modern) World: Or, Why It's Tempting to Live as If God Doesn't Exist; and With Liberty and Justice for Whom? The Recent Evangelical Debate Over Capitalism.
Gay has contributed chapters to a number of collections on the subjects of modernity, secularization, economic ethics, and technology, and his articles and reviews have appeared in Christian Scholar's Review, American Journal of Sociology, Crux, and Markets & Morality.