Joe: The Coffee Book

by Jonathan Rubinstein, Judith Choate (Primary Contributor), Steve Pool (Photographer)

This fresh new release is a beautiful, hip guide to the world of coffee brought to you by New York City’s popular connoisseur coffee chain, Joe. Written from the point of view of owners (and siblings) Jonathan and Gabrielle Rubinstein, the reader is welcomed into the tight-knit international specialty coffee community of committed growers, buyers, roasters, entrepreneurs, baristas, and drinkers. Their mission: to source, purchase, roast, serve, and drink the world’s finest coffees.

 

Through explanations of how exemplary coffee is produced (along with the actual brewing techniques used to create great coffee at home), this fully illustrated book will provide the reader with all of the tools necessary for exploration into the vast world of coffee.

Genres: Nonfiction

160 pages, Paperback

First published January 1, 2012

Reviews

[Sam Blum · Rating 5 out of 5]

This was an amazing review of the history of Joe Coffee and also touched on origins of coffee in general. I loved the brewing tips and detailed notes on what makes Joe so special. Highly recommend for a poolside read!

[Rona · Rating 2 out of 5]

Я надеялась на скорее энциклопедию про кофе, но это книга самомаркетинга со странными фотографиями и немного информации про историю кофе. Описан сам процесс от выращивания деревьев до покупки клиентом, но читать неинтересно. Думаю, что информация в гугле будет более полезной и лаконично-интересной. Однако глава про заваривание дома была неплохая.

[Hattie Sanders · Rating 5 out of 5]

Read this to supplement some learning about coffee processes on a farm and it served that purpose perfectly so 5 stars! Easy read, fun tone, and a good quick overview of coffee production, coffee shop culture, the global economy around coffee, and fun history facts.

[GordieF · Rating 5 out of 5]

A great introduction to origins, process, equipment and the language of coffee. Easy explanations and plenty of photos help enthusiasts transition to beginners in the process of sourcing, roasting, brewing and enjoying a good cuppa Joe.

[Tiffany · Rating 3 out of 5]

3.5 stars

[Cheryl Angel · Rating 4 out of 5]

Nice read.

[James · Rating 3 out of 5]

Although the author does promote his own business a little too much in this book, and three times commits the unforgivable sin of using “impact" as a transitive verb, and also makes the life of a barista sound stressful, complicated, and hectic, it is, at bottom, filled with a lot of very good information about coffee and how to brew and enjoy it. Apparently, I’ve not been doing it properly all these years.

[Adri Decandia · Rating 2 out of 5]

This is my fault but I thought “joe” was about general coffee making history and information — which it had — but this was actually about a coffee house of the name in NYC. There was some interesting information but for a book that consistently talked about diversity in different aspects I wish it was a bit more refreshing in their personal stories.

[Ray · Rating 4 out of 5]

I really enjoyed learning about the process and the art of coffee where it comes from, the labor it takes to extract the beans to the point where it comes to the local coffee bar or grocery. Fun and educational especially for a fan of coffee.

[Cynthia · Rating 5 out of 5]

Coffee... Book... Duh!

[Elisabeth · Rating 4 out of 5]

I really enjoyed this easy read. It told the story of Joe's coffee shop and tells you the path the coffee bean makes - from a foreign country to your cup.

[Claudia Arcuri-Smith · Rating 3 out of 5]

I thought this was a quick easy read if you want to know a little more about coffee. It's a great layman's guide to 'real' brewing if you're looking for a better way to make coffee at home.

[Shandy · Rating 4 out of 5]

Fun book to do a little learning about coffee. Easy read.. maybe 3 hours. Good recommendations for home brewing as well.