Reaching Audiences: Distribution and Promotion of Alternative Moving Image

by Julia Knight, Peter Thomas

From Hollywood blockbusters to art films, distributors play an important role in getting films in front of audiences and thus in shaping the nature of film culture. Of central concern to Reaching Audiences are the distribution practices developed to counter Hollywood’s dominance of the marketplace, designed to ensure audiences have access to a more diverse moving image culture. Through a series of case studies, the book tracks the inventive distribution and exhibition initiatives developed over the last forty years by small companies on the periphery of the United Kingdom’s film industry—practices now being replicated by a new generation of digital distributors. Although largely invisible to outsiders, the importance of distribution networks is widely recognized in the industry, and this book is a key contribution to our understanding of the role they play.

304 pages, Paperback

First published November 15, 2011

About the author

Julia Knight is a Reader in Moving Image at the Centre for Research in Media and Cultural Studies of the University of Sunderland and a co-editor of the journal Convergence.

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