On the Art of Writing Copy (4th Edition): The Best of Print, Broadcast, Internet, Direct Mail, Social Media

by Herschell Gordon Lewis

This book has been the bible for aspiring copywriters for twenty years. This new edition carries that tradition forward. The written word has always been powerful ... and today it is more powerful than ever in new forms that weren't imagined just fifteen years ago. For anyone interested in the power of the written word, this is your book. It shows how to harness that power in all its various forms, from traditional print to the newer electronic and social media. It provides and discusses the key concepts driving powerful advertising and sell copy and shows how to apply those concepts in the everyday world of advertising, marketing, and sales.

Genres: Writing, Business

402 pages, Paperback

First published January 1, 1988

Reviews

[Joe · Rating 3 out of 5]

Bit dated but still worthwhile tips.

[Angie]

Didn't get very far in this book - maybe page 25 - before returning it to the library. Just didn't keep my interest, and I found the author's tone kind of condescending, rather than instructional/educational.

[Tyler · Rating 1 out of 5]

Yawn...eyes drooping...looks at clock...repeat...sleep. The end. 1/10

[Antonio Barron · Rating 4 out of 5]

Miles de recomendaciones para escribir en diferentes medios publicitarios, muy buen libro de referencia.