Marketing Shortcuts for the Self-Employed Leverage Resources, Establish Online Credibility and Crush Your Competition by Schwerdtfeger, Patrick [Wiley,2011] [Hardcover]

by Patrick Schwerdtfeger

A quick guide to effective techniques that will boost your business todayWant the juicy marketing secrets that save time and get results quickly for your business? Then this is the book for you. Marketing Secrets for the Self-Employed offers a detailed plan for entrepreneurs, small business owners, salespeople, and service professionals. Filled with effective tactics and strategies ready to apply immediately, this guide supplies a complete toolkit to leverage resources, establish online credibility, and crush your competition!Provides practical strategies to promote your business using powerful online toolsEach chapter can be read in 10 minutes or less and offers an itemized to-do list at the endAuthor has personally used these strategies to promote his business online and has helped dozens of companies do the sameIf you're ready to take immediate action and see results quickly for your business, "Marketing Secrets for the Self-Employed" has all the tools and techniques you need!

Unknown Binding

First published May 23, 2011

Reviews

[Janette Fuller · Rating 5 out of 5]

All self-employed business people face the challenge of marketing. Entrepreneurs, small business owners, and self-employed service professionals often have a small or no staff, limited cash and too little time in the day to execute a marketing campaign.

This book is a step-by-step marketing road map for growing your business. Internet marketing is the main focus of this book because of the tremendous opportunities that exist online.

"Marketing Shortcuts for the Self-Employed" contains 80 chapters that each contain three or four pages of valuable information. Each chapter has an "Implementation Checklist" at the conclusion of the text. This checklist summarizes the text and provides specific ACTION steps that you can do. You will check-off the tasks as you complete them.

The chapters in this book are divided into the following topics;

Define Your Business Model
Plan Your Internet Presence
Build Your Website And Blog
Populate Internet Properties
Attract Qualified Prospects
Leverage Social Media
Conclusion And Execution

I have read many books on Internet marketing in the past several years. I believe this is the closest thing to a practical, hands-on guide that I have ever seen. I found the concise, specific information very informative and challenging. This book will benefit experienced social media professionals as well as newbies. I assure you that if you follow the instructions is this book, in the order they are given, you will "establish online credibility and crush your competition." It might take weeks, months or even years to complete this book, but it will be well worth the time and resources that you invest. This book is a "must-read" for all who are ready to take their business to the next level.

[Robert · Rating 4 out of 5]

This is a great book that I'd recommend to any small to medium business. It covers lot of territory as well as focusing on the new mediums of social networking. There are a lot of chapters to read but they are well divided by topic which makes this book also very handy as a reference tool for later. All you have to do is start implementing a single concept recommended and then expand from there. The author makes it really simple to get started without having to get bogged down in detail.

Most small to medium businesses really do no marketing at all, which is a really pity and in many ways holds their business back. You don't have to spend lots of time and money on the process you simply need to do 'something' and this book will certainly help. From Twitter to Facebook, to blogs and press releases the author covers a wide gambit that is well within the reach and resources of any business.

The books is easy to read and packed with plenty of great advice and information. Most importantly, I felt the book was also devoid of traditional 'marketing fluff' that confuses the issues, especially when it comes to small and medium business who are time and resource poor. Those who have been more progress with their marketing may find they already know some of the material contained in the book but there is still plenty ion there to fill in the holes and help you create a more rounded marketing plan for your business.

So in summary, I think this is a must read for many small and medium businesses who are looking to grow their business and want to make marketing simple and easy. I am confident that the time and money invested in this book will pay dividends.

[Jennifer Burke · Rating 3 out of 5]

Part of the growing series of books related to "content marketing", using social media effectively, planning your web presence, getting noticed and more. All essential for small businesses, and all time consuming. Good basic info, but maybe not so much true "short-cuts".