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Clueless in Public Relations
What's it like to work in public relations? What career paths are there? How do you get a PR job? Clueless in Public Relations is the first book with all the answers for students, jobseekers and new recruits. You will discover how public relation works, how PR strategies are formulated and how PR campaigns are implemented. Step behind the scenes in a PR company and find out all about the different jobs available today. Pick up tips on how to make the most of your job interview. What you need to say and show and how headhunters can help your career take off. Be Clued About Your Career with the Clueless Series! ------ Other titles in the 1. Clueless in Advertising 2. Clueless in Marketing Communications 3. Clueless in Starting a Business
Paperback
Published July 3, 2003
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