What do you think?
Rate this book
Bullet Guides
Great PR: Bullet Guide
Open this book and you will master the media, plan brilliant campaigns, think creatively, and generate buzz.
128 pages, Paperback
First published September 30, 2011
2 people want to read
About the author
Brian Salter
35 booksBrian Salter began his career in the BBC, where for a number of years he produced and presented features and current affairs programmes on the World Service, as well as being an editor in both the domestic radio and TV newsrooms.
He left the BBC to join Heathrow Airport as Media Relations Manager immediately following the bombing of PanAm 103 over Lockerbie where he was responsible for improving relations with the resident press.
Following positions as Communications Director in a number of other blue-chip companies, he started his own consultancy giving training on PR, marketing communications, journalism and the introduction of internet technology for business use.
In 1999 he took up his first job in Saudi Arabia, where he subsequently worked for 7 years, eventually running his own communications consultancy while also acting as a news anchor and current affairs presenter on Saudi Television (KSA2).
After 4 more years in Abu Dhabi and Dubai where he worked in Public Relations, magazines and TV news, he moved to Beijing in 2010, working as a journalist for China Daily before crossing over to CCTV News (now CGTN) as a current affairs programme editor. He also appeared on air as a guest contributor.
He is now based in the Philippines where he undertakes consultancy work, as well as acting as an English language editor for a number of international publishers, and freelances for a number of companies around the world.
Brian also writes articles for a couple of Beijing-based magazines, and records voice-overs for two Beijing-based broadcasting and audio companies.
To date Brian has written or co-authored over 30 books on travel, internet, computing, PR, marketing, business planning, and effective presenting techniques, amongst others.
He left the BBC to join Heathrow Airport as Media Relations Manager immediately following the bombing of PanAm 103 over Lockerbie where he was responsible for improving relations with the resident press.
Following positions as Communications Director in a number of other blue-chip companies, he started his own consultancy giving training on PR, marketing communications, journalism and the introduction of internet technology for business use.
In 1999 he took up his first job in Saudi Arabia, where he subsequently worked for 7 years, eventually running his own communications consultancy while also acting as a news anchor and current affairs presenter on Saudi Television (KSA2).
After 4 more years in Abu Dhabi and Dubai where he worked in Public Relations, magazines and TV news, he moved to Beijing in 2010, working as a journalist for China Daily before crossing over to CCTV News (now CGTN) as a current affairs programme editor. He also appeared on air as a guest contributor.
He is now based in the Philippines where he undertakes consultancy work, as well as acting as an English language editor for a number of international publishers, and freelances for a number of companies around the world.
Brian also writes articles for a couple of Beijing-based magazines, and records voice-overs for two Beijing-based broadcasting and audio companies.
To date Brian has written or co-authored over 30 books on travel, internet, computing, PR, marketing, business planning, and effective presenting techniques, amongst others.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.