"It has been twenty-five years since Stevenson's Ethics and Language appeared. ... After briefly sketching the modern beginnings of the emotive theory, Urmson sets before us a fair, clear statement of the major doctrines of Stevenson's book and examines their merits. In virtually every case, Urmson finds that, as they stand, they have to be rejected. He rightly identifies the fatal flaw at the heart of Stevenson's view—his causal theory of meaning."—George Pitcher, The Philosophical Review, Oct 1970