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Being Global

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What does it take to lead a global business?

What makes being a global business leader today such a complex task? It’s more than mastering your knowledge of various geographies and cultures, though that is essential. But to succeed, you must also master the complex mind-set and competencies needed to lead in today’s fully globalized world. Not an easy assignment.

Enter Ángel Cabrera and Gregory Unruh. In Being Global , they pull from their extensive experience as well as research they conducted at the Thunderbird School of Global Management, which has been cited by the Financial Times , U.S. News and World Report , and The Economist for its authority on global business. In Being Global , Cabrera and Unruh define a new context for global leadership, vividly illustrating both the challenges and the opportunities facing today’s executives. How can you be effective? What new skills must you learn in order to be successful? What do international teams do to stay connected while still producing results on a regional scale?

Being Global is written for leaders at all levels of their careers—whether in big business or small, private sector or government—who aspire to think and act globally and who need some help getting there. Being a global citizen is just the starting point. Cabrera and Unruh provide the tools and guidance to help you develop even deeper leadership skills, to benefit both you and your organization.

224 pages, Hardcover

First published March 27, 2012

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Displaying 1 - 6 of 6 reviews
Profile Image for Jill.
1,112 reviews
July 17, 2018
This was fine. I honestly read it rather quickly just so I could get the gist and feel okay about recommending it for students. It had some good concepts, but at time seemed too much like a commercial for Thunderbird. The conclusion did include some watch-outs that seem almost prophetic given the current turmoil the world is experiencing.
Profile Image for Iván.
458 reviews22 followers
July 2, 2018
Libro muy interesante sobre ser global en el mundo de hoy.
4 reviews1 follower
March 24, 2024
It's goo to understand how can you improve your own awareness. I felt like it fell short on how to improve your organization.
Profile Image for Anna Weber.
11 reviews15 followers
April 17, 2012
I am thinking this book may well be a game-changer in global leadership.

The implications on leading our communities, companies and country - stimulated by the kind of shift necessary to manage effective global leadership are inspiring, indeed!

According to authors Cabrera and Unruh as they discuss BECOMING Global...

We live in an unprecedented era of global economic integration that has created unique business opportunities as well as complex challenges, all of which raises the ante on effective leadership. Business and the world need a corps of global leaders that can take on the pressing challenges and contribute to an inclusive and sustainable economic system. The big problems we face are global. The financial crisis, climate change, poverty, corruption all require leaders that can understand the other, forge cross boundary solution platforms and foster value creation that is broadly shared. Now is the time for being global.
Profile Image for Supriyo Chaudhuri.
145 reviews8 followers
January 10, 2013
I found the book extremely interesting: I was reading this book as a part of a reading list that I intend to recommend to my students in a course on Global Leadership that I would be teaching soon, but reading it, this had a most profound effect on how I think about global leadership. The book's message, that such leadership can be developed, is uplifting, because having leaders with a global view is possible one of the greatest problems companies, and indeed communities, are facing today. This book sets out very clear definitions of global leadership and methods how to develop them, which I found very helpful.
Profile Image for Rana.
120 reviews
May 26, 2016
In short, a good concept but very repetitive. The authors try to bring in a lot of examples/stories to demonstrate their point but don't really go in depth with any of them, so the stories didn't stick or resonate with me.
Similarly, the book was written in 2011, and even though that was only 5 years ago, I was surprised to find it already pretty outdated.
Displaying 1 - 6 of 6 reviews

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