Sales Training: The Complete Guide

by Paul G. Stoltz, Randall E. Majors, Eric Soares

In the larger scheme of training and development, true sales training often gets short shrift. Here at last is a comprehensive guide for everyone involved in designing, delivering, and improving top-quality sales training - a service-oriented "toolbox" complete and detailed in scope, yet easy to read and put into action immediately.
Whether you're a training specialist who's weak in the sales area, a sales pro suddenly thrust into the unfamiliar role of trainer, or a seasoned executive who demands better performance from the sales force, this idea-packed book will help you save your company money and make your job easier. The authors provide a step-by-step approach to developing top sales performers, from analyzing initial needs to evaluating the results.
Throughout Sales The Complete Guide you'll also discover many high-impact tips - colorful examples, successful strategies, and innovative resources - that will give you a head start on each part of the sales training process. The growing sophistication required of today's salespeople is enough to rattle even the most experienced trainer or sales manager. But don't despair. Put Sales The Complete Guide to work for you today, and you'll not only meet but exceed the demands of your organization and the marketplace.

Hardcover

First published June 27, 1994