Whether you are an entrepreneur starting your first business, an inventor hoping to get your product to market, or a writer trying to promote your work, going it alone is often a very challenging journey. Much of the time, it seems like you are completely invisible and that doors are constantly being closed in your face. Perhaps this is why the majority of businesses fail in the first six years, many good inventions never move beyond the want-to-be inventor's basement, and why only 5% of books never sell more than 5,000 copies.
It would seem to me that there are two main differences between most of us and those who succeed in their endeavors. First off, most of us don't follow through on our efforts. We send an email or fax and wait for business to come to us. Then, we are surprised when the phone doesn't ring.
Secondly, most of us put all of our efforts into one big project: one book, one invention, or one product. Branding may be beneficial but diversification has its advantages too. Having several aspects to your work allows cross promotion and promotion across many avenues of interest.
If Nobody Loves You Create the Demand is full of great ideas and common sense knowledge. Joel A. Freeman is an entrepreneur extraordinaire. This man is filled with a wealth of knowledge about how business works and has the creativity to find new ways to promote his various endeavors. He is truly inspirational.