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Strategic Mobile Design Creating Engaging Experiences [PB,2008]
This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.
Paperback
First published January 1, 2008
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