I have seen my share of college algebra texts. I form my opinion of all of them, which is generally mixed. This is the first that I have read and found to be innovative. It leaves me enthusiastic about the possibilities of improving the traditional approach to this well-worn undergraduate area of study. This textbook considers the student as more likely destined for their career soon after completing this textbook than going on to higher level study in mathematics. For students on a more academic or scientific track, this text does subtly and effectively motivate an approach to reasoning that prepares the student for proofs. There is a level of intellectual demand made here that is preparation for rigor and the real world.