One of the key learning from the book is to define your goals in a more measurable way. If you can’t measure your target, you may not be able to measure your actions towards the goal and also keep track of your progress. One of the important questions to ask is "If another person had set a goal similar to yours, Can (s)he achieve the goals by performing the same actions as you are performing?"
Goal setting for many is a harrowing process. Mager spends time putting this practice into an easy-to-understand way of moving forward. The steps he gives to provide clarity and precision to the goals is gold!
Overall a simple read with good information how to work you way through vague ideas to solid and achievable goals. It's not super detailed, but does give useful material to help anyone develop a method of starting and shaping goals to meaningful use and measurement.
If you've ever been a part of an organization that we goals which seemed to make sense--but nobody knew if those goals were ever accomplished, his will be a great (and easy) resource. Goal Analysis is the process of transforming "fuzzy" goals into actionable, measurable outcomes. The book walks he reader brought the 5 step process of soon this as an individual or a team. I would highly recommend this simple book for leaders--especially those in the social sector who are trying to change lives rather than only making money. Though the book would be useful for both groups.
Interesting little book, but quite helpful in goal setting for personal goals, objectives for organizations or education. Just an overall helpful read.