Escape Velocity: Revolutionary Business Strategy for Survival in a World of Unprecendented Competitive Intensity and Accelerated Change

by Idris Mootee

Finally, a book that not only explores many current concepts of strategy, as well as their roots, but also introduces and translates leading edge concepts from the new science of complexity theory and applies them into today's dynamic business environment. In "Escape Velocity", the author explains the pros and cons of different strategy tools and their application in different scenarios. Companies and organizations today face the same compelling What is strategy? And what is a good strategy? Conventional rules of strategy and management dictate that success is achieved by establishing and maintaining stability and by visualizing a strategic goal. Here the author proposes alternative concepts as he argues that one cannot succeed using conventional orderly management strategies "in a highly disorderly world". Using insights from the new sciences of complexity theory and evolution theory, the author brings together a number of ideas and shows the advantages these ideas hold for today's turbulent business environment.

Paperback

First published February 1, 2000