From Ice Cream to the Internet (05) by Shane, Scott A [Paperback (2005)]

by Shane

From Ice Cream to the Internet (05) by Shane, Scott A [Paperback (2005)]

Genres: Business

Paperback

First published January 11, 2005

Reviews

[Jaredith Mize · Rating 4 out of 5]

This is basically a textbook on the subject of franchising. It may be the first textbook that I've actually read from front to back...

If you need to know a lot of information about franchising, this is the book for you. The information is a little tedious at times, so it's best if this is a subject in which you are actually interested.

I read this book because I wanted to be more knowledgeable on the subject. I can't imagine having it for required reading in a class, but if you're interested in how franchising works or want to know if franchising is right for your business, I would definitely recommend giving this book a read.

[Ben · Rating 5 out of 5]

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[Leader Summaries · Rating 5 out of 5]

Desde Leader Summaries recomendamos la lectura del libro Del helado a Internet, de Scott A. Shane.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: liderazgo, estrategia y modelos de negocio.
En el siguiente enlace tienes el resumen del libro Del helado a Internet, Todo lo que hay que tener en cuenta para desarrollar un negocio a través de franquicias: Del helado a Internet