Everything We Know Is Wrong: The Trend Spotters Handbook

by Magnus Lindkvist

Some trends are clear and visible; others are less so. But it is the invisible trends that have a greater impact on our lives and society. An example of this is the current global recession, which few people saw coming. If you really want to understand the present and the future, you need to look at the long-term invisible changes taking place behind the scenes not the plethora of trendy gadgets and fashion statements surrounding us on a daily basis. In this book, leading trendspotter and futurist Magnus Lindkvist goes beyond the latest handbag colours and digital gadgets, and instead takes us on a breathtaking tour of the real trends that are happening and evolving. These are the trends that will make a lasting impact on the world and our daily lives. They will provoke you into thinking about the present and future in a completely differently way.

176 pages, Paperback

First published March 1, 2010

About the author

Magnus Lindkvist is a trendspotter, futurologist, and author based in Stockholm, Sweden. With a passion for exploring the intersection of ideas, technology, and humanity, Magnus has spent the past two decades inspiring audiences worldwide to think differently about the future.

As an author, Magnus blends storytelling, research, and humor to challenge conventional thinking and spark curiosity about what lies ahead. His work often explores the patterns and forces shaping the world, offering readers fresh perspectives on topics ranging from innovation to the impact of artificial intelligence.

Magnus holds a master’s degree in business and a degree in film production, a combination that reflects his unique ability to merge analytical insights with creative storytelling. Known for his electrifying and humorous keynote speeches, he has worked with organizations across the globe, helping leaders embrace uncertainty and harness the power of trends for long-term success.

Beyond his work as a speaker and author, Magnus is a dedicated movie buff, avid reader of The Economist, and a lover of American football. He is also committed to staying ahead of the curve—not just as a thinker but as a lifelong learner and creative explorer.

Reviews

[David · Rating 1 out of 5]

this book is ok half a day read on advising to watch out and look out for the surroundings...but nothing inspiring us about searching for the truth relentlessly..such as how this world is run by Illuminati/Freemasonry, etc...by understanding Illuminati/Rothschild/Freemasonry are more fun and all the dots are now connected...then no need to buy this kind of books anymore..in conclusion: don't buy this book..

[Alexandru · Rating 3 out of 5]

Rather disappointing. Or may be not intended for readers with some knowledge of behavioral economics. The book is right about its main ideas, but t it is rather easy obvious and shallow. As well the fact that it was published in 2010 makes it old or out of trend using the book ideas. Because many things changed since 2010.

[Ivalu · Rating 4 out of 5]

Good quick handbook for building up a way of thinking within innovation. Easy! Love these types of people/authors!

[Zeyad · Rating 4 out of 5]

Nice book about exploring different possibilities. highlighting how we should act to gather as much information as we can to draw full picture about trends in our life.

[Hatem Kotb · Rating 2 out of 5]

Different than any other thing I've read.

[Elisa Vivancos · Rating 4 out of 5]

This is a fresh and inspiring book that focuses on going to the sources and being critical with all around us (news, media,...) even with our way of thinking. It is a good trendspotter manual!

[ejerciendoentrelibros · Rating 3 out of 5]

It really has good writing and helped me open my eyes to a wider perspective to the world. Good tool for narrow-minded and/or curious people.