I am reading chapter 12 of this book for a class taught by the man himself, at the University of Arizona. This is just a place to gather my thoughts.
Chomsky overwhelmingly makes the case for soft power in this chapter, by decrying the horrors and hypocrisy of American hard power.
Quotes
P. 378: The guiding principle is clear and straightforward: their terror is terror, and the flimsiest evidence suffices to denounce it and exact retribution upon civilian bystanders who happen to be in the way; our terror, even if far more extreme, is merely statecraft, and therefore does not enter into the discussion of the plague of the modern age.
P. 385: True, when force is lacking and the standard penalties do not suffice, it is necessary to resort to the manufacture of consent. The populations of the Western democracies - or at least, those in a position to defend themselves - are off limits. Others are legitimate objects of repression, and in the Third World, large-scale terror is appropriate, though the liberal conscience adds the qualification that it must be efficacious.
P. 395: Freedom is fine, but within limits .
P. 400: ...the right to freedom of speech in the United States was not established by the First Amendment to the Constitution, but only through dedicated efforts over a long period by the labor movement, the civil rights and anti-war movements of the 1960s, and other popular forces. James Madison pointed out that a "parchment barrier" will never suffice to prevent tyranny. Rights are not established by words, but won and sustained by struggle.
P. 401: The courage and dedication of people struggling for freedom, their willingness to confront extreme state terror and violence, are often remarkable.