Sales Management - Marketing 04.10 (Express Exec) by Patrick Forsyth (26-Mar-2002) Paperback

by Patrick Forsyth

Fast track route to mastering all aspects of sales management Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focussedExamples and lessons from benchmark companies in hotel management, financial services and pharmaceuticalsIncludes a glossary of key concepts and a comprehensive resources guideExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.ExpressExec is organised into ten core subject areas making it easy to find the information you 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and WorkExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Paperback

First published November 1, 2001

About the author

I have written many books for business, but more recently I have had what my daughter calls "proper books" published. Three novels: "Long Overdue", "Loose Ends" and "A Rather Curious Crime"; also three books of light-hearted travel writing all set in South East Asia. "First class at last" features a journey on the Orient Express of Asia, out from Singapore, through Malaysia and into Thailand, "Beguiling Burma" features a river trip, and "Smile because it happened" is about things that make you smile in the land of smiles: Thailand.

I am active in the writing world, am a Fellow of SWWJ and a member of the Society of Authors, I write regularly for "Writing Magazine, give talks about my writing (especially the travel writing) and have also conducted writing workshops.