Logology 2: The Wonderland of Logo Design

by Victionary (Editor)

The importance of a logo as a mnemonic device cannot be emphasized enough, especially in a new arena of heightened competition for consumer loyalty and retention. LOGOLOGY®2 collects a diverse array of logos, symbols, icons, mascots, emblems and graphics that all effectively achieve the goal of arresting one s attention and entering our neural networks. Not just satisfied with today's landscape, this book ambitiously sets out to predict the needs of tomorrow and the future of the logo, that most fundamental unit of communication design. Interpreting the ever-fluctuating tastes of the marketplace, while staying true to a client's needs, is one of the toughest challenges a designer can face. This dialogue is illuminated through a series of case studies - voyeuristic glimpses into the design process with some of today's leading designers and design studios. This title is the sequel to the highly successful LOGOLOGY (2007).

Genres: Design

277 pages, Hardcover

First published June 1, 2011

About the author

viction:ary is the publishing brand of leading publisher viction workshop ltd, founded by Victor Cheung in 2001. Sitting at the heart of Asia, viction:ary books specialise in visual arts and design, and connect visions and inspirations from the West and the East. With focuses on graphic design, illustrations, fashion, architecture, product design and contemporary art projects, our radar observes global designs that essentially present strong, original concepts and graphical approaches. Through creative collaborations and innovations in publishing, we capture
what’s up and who’s next in the creative realm and propose multidimensional angles to rethink and review design.
Persistently pushing the boundaries, viction:ary’s commitment
to quality in editorial direction and book design is widely recognised by the industry and international media. With
heaps of successful publications under our belt, we continue
to give ourselves to elevate visual experiences and inspire readers inside and outside the industry, wherever they dwell in the world.