Steve Slaunwhite is a bestselling author of books on marketing, sales, and small business success. He is considered one of the world's leading experts on copywriting.
A popular speaker at events and conferences, Steve's keynotes and presentations are as inspiring as they are practical. He has also created and delivered copywriting workshops for dozens of companies and is the owner of CopywritingTrainingCenter.com.
When not writing and speaking, Steve enjoys cycling and cross-country skiing -- which means he's bored silly in the spring and fall.
This is a very good practical guide. I particulary like the summary at the end of each section which outlines the main points as well as what you should work on for that section. I am much closer to launching my web based Cobalt Chromium jewelry site. Before I do that I need to complete my business plan ("Business Plan Kits For Dummies") and do market research to test potential interest in this niche market; this I am doing according to the "4 Hour Work Week" book (a MUST read for everyone). I highly recommended if you have any interest whatsoever in starting a website business.
This is a good "getting started" book for web-based business. Lots of information and resources. Presented well with easy-to-follow instructions and examples. You won't be an expert when you finish reading this, but you'll certainly have a solid foundation to build on.