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Background & Logistics
Learn the specific advantages you and your business gain when you write a non-fiction book.
Hear the reasons most people never achieve their dream of writing a non-fiction book.
How you can organize your thoughts and create an entire outline in as little as a week.
Discover how to break the content up into manageable chunks and approach it in steps.
Learn a technique for adding substantial content in an easy and highly effective way.
See how you can write the first draft of a 200-page book in as little as seven weeks.
The infuriating and expensive step you absolutely must take to improve your manuscript.
Modern Printing Realities
Learn about the development that has completely changed the publishing landscape.
Understand the dynamic that determines your book s shelf space on retail bookstore shelves.
Discover why shelf space has become irrelevant on online book retailers like Amazon.
Why many authors print only 100 or 200 of their book and don t try to sell more copies.
Learn the important things to look for when researching printing houses for your new book.
Understand the major factors that determine the per unit printing cost of your book.
Be introduced to three leading printing companies that offer print-on-demand services.
See how the print-on-demand business model can dramatically improve your cash flow.
How to make your self-published book look like it was published by a traditional publisher.
Understand the lead times inherent to traditional publishers and what you should expect.
Marketing Your Book
Hear the differences and similarities between self-publishing and using a traditional publisher.
Understand the two things you ll get from a publisher that you ll never get if you self publish.
Be introduced to the Amazon Advantage program and the percentage they keep.
Compare the cost structure of Amazon with that of your print-on-demand fulfillment provider.
Discover what an autoresponder is and how you can use it to build a massive email list.
How to get interviews with local media outlets once your book is completed and available.
Learn some little tricks that can leave a huge impact on the recipients of your marketing.
The critical detail you absolutely must include for your marketing to be successful.
Discover how you can use the launch of your new book to send out effective press releases.
Be introduced to the paid service that will help you get media quotes and gain exposure.
Receive valuable tips to help you organize a book tour and do workshops across the country.
Working with Traditional Publishers
Be introduced to the business model of publishers and their primary motivation.
Learn what a platform is and the other criteria publishers favor when evaluating book proposals.
Understand the two different categories traditional publishers fall into.
Learn about independent publishers and how to find ones who specialize in your field.
Learn who you should send your proposal to and what questions it needs to answer.
Discover the various headings your book proposal should include and what to include in each.
Understand what literary agents are and when you ll need to work with one to succeed.
Learn a variety of tricks to help get your proposal submission get noticed amidst the crowd.
Planning a Long Term Strategy
Why you probably won t make much money on your first book and when the profits arrive.
Learn what literary agents and major publishers will love to see in your future book proposals.
Understand when to include your previous sales figures and when to leave them out.
Learn the specific advantages you and your business gain when you write a non-fiction book.
Hear the reasons most people never achieve their dream of writing a non-fiction book.
How you can organize your thoughts and create an entire outline in as little as a week.
Discover how to break the content up into manageable chunks and approach it in steps.
Learn a technique for adding substantial content in an easy and highly effective way.
See how you can write the first draft of a 200-page book in as little as seven weeks.
The infuriating and expensive step you absolutely must take to improve your manuscript.
Modern Printing Realities
Learn about the development that has completely changed the publishing landscape.
Understand the dynamic that determines your book s shelf space on retail bookstore shelves.
Discover why shelf space has become irrelevant on online book retailers like Amazon.
Why many authors print only 100 or 200 of their book and don t try to sell more copies.
Learn the important things to look for when researching printing houses for your new book.
Understand the major factors that determine the per unit printing cost of your book.
Be introduced to three leading printing companies that offer print-on-demand services.
See how the print-on-demand business model can dramatically improve your cash flow.
How to make your self-published book look like it was published by a traditional publisher.
Understand the lead times inherent to traditional publishers and what you should expect.
Marketing Your Book
Hear the differences and similarities between self-publishing and using a traditional publisher.
Understand the two things you ll get from a publisher that you ll never get if you self publish.
Be introduced to the Amazon Advantage program and the percentage they keep.
Compare the cost structure of Amazon with that of your print-on-demand fulfillment provider.
Discover what an autoresponder is and how you can use it to build a massive email list.
How to get interviews with local media outlets once your book is completed and available.
Learn some little tricks that can leave a huge impact on the recipients of your marketing.
The critical detail you absolutely must include for your marketing to be successful.
Discover how you can use the launch of your new book to send out effective press releases.
Be introduced to the paid service that will help you get media quotes and gain exposure.
Receive valuable tips to help you organize a book tour and do workshops across the country.
Working with Traditional Publishers
Be introduced to the business model of publishers and their primary motivation.
Learn what a platform is and the other criteria publishers favor when evaluating book proposals.
Understand the two different categories traditional publishers fall into.
Learn about independent publishers and how to find ones who specialize in your field.
Learn who you should send your proposal to and what questions it needs to answer.
Discover the various headings your book proposal should include and what to include in each.
Understand what literary agents are and when you ll need to work with one to succeed.
Learn a variety of tricks to help get your proposal submission get noticed amidst the crowd.
Planning a Long Term Strategy
Why you probably won t make much money on your first book and when the profits arrive.
Learn what literary agents and major publishers will love to see in your future book proposals.
Understand when to include your previous sales figures and when to leave them out.
Audio CD
Published March 10, 2008
1 person want to read
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