Who doesn't want to improve their creative side? There's a never-ending avalanche of books, magazines, websites and TV programmes to allegedly 'help'. But who's got the time to wade through this lot to sift the stuff that works from the rubbish? Be creative cuts straight to the heart of the matter. With insider shortcuts and secrets garnered from careers at the forefront of creative design and innovation, Rob Bevan and Tim Wright show you how you to unlock your inner creative streak and reveal your innovative side. Packed with tips and techinques to try and be inspired by, Be creative will help you look at the world in a whole new light.
I like that each creative component explained its concept then provided a suggestion to do what the creative component was about. Then it ended each component with a great quote putting it in perspective.
I got this as a Kindle freebie ages ago and started reading it and then got distracted. I found a quote I'd highlighted in my clippings and that reminded me to go back and read the rest.
There are some really good ideas here - some of them weren't especially new but others were quite original, and I've got some really good ideas of ways to develop some of my creative projects.
This was ok. It was an interesting read with some good ideas, but found it difficult to apply to my work. I can see it working really well for many creatives tho.