This comprehensive text takes a practical approach that mirrors the path that students follow in conducting a research project. The book is based on the authors′ highly successful multidisciplinary qualitative methods workshops, which have been conducted for over a decade. They introduce a ′qualitative research cycle′ that leads students through the selection of appropriate methods, the collection of data, and the transformation of findings into a finished project. The book provides a clear explanation of the nature of qualitative research and its key concepts.
very good, direct-language and simple book to start with if you want to build a solid idea about qualitative methods. However, it really lacks exploring other very important methods such as discourse analysis and gran theory.
This is a great book to get started on for communication research. Provides a good insight along with many examples which aid understanding qualitative research methodology. Definitely the best I've come across till now.
For those seeking a deeper understanding of qualitative research methods, this book is an excellent choice. It is well-written, comprehensive, and filled with examples that enhance the reading experience.