Media Semiotics An Introduction (Paperback, 2002) 2ND EDITION

by Jonathan Bignell

Media An Introduction 2nd edition by Jonathan Bignell. Manchester UP,2002

Genres: Semiotics, Nonfiction

Unknown Binding

First published January 1, 1997

Reviews

[Adam Grossi]

I've been reading this book for five years. I believe I am making progress now. Semiotics is one of those fields of study that is both totally obvious and maddeningly incomprehensible, especially to a dilettante like yours truly... I am an advocate of taking my sweet time.

[Nathalie · Rating 3 out of 5]

Good beginner guide to semiotics. Easy language

[J.A. Khatri · Rating 5 out of 5]

Completed reading #MediaSemiotics_AnIntroduction by #jonathanbignell.

Professor at the University of Reading, Jonathan Bignell, writes about British television history and methodologies of film and television analysis. In this highly accessible book, he uses semiotics as a tool to study the various contents of mass communication. The book consisted of nine chapters, including an introduction and conclusion.

The chapters are thematically divided. The first chapter provides an introduction to the concepts of sign and myth, thereby providing an introduction to the Saussurean and Barthian models of semiology. The chapter briefly mentions the Peircean model of semiotics as well.

The second chapter provides semiotic analysis of advertisements. The third chapter provides a semiotic analysis of women's magazines. The fourth chapter discusses the newspaper analysis. Television news and its semiotic analysis are discussed in chapter fifth. And chapter six continues discussion on more television content. The seventh chapter provides a semiotic analysis of cinema.
Chapter eight offers general conclusions, at the same time, the author also raises the issues faced by structuralist semiotics and post-structuralist concerns of semiotic analysis.

This can be an excellent text-book to teach Media Semiotics if the faculty is already well-versed with basics of semiotics.

[سارة الليثي · Rating 3 out of 5]

الكتاب ده أنا بقالي سنة تقريباً دايخة ع الترجمة العربي بتاعته، وكنت نزلت بوست عنه قبل كدة أسأل لو حد يعرف ممكن ألاقيه فين؟
لدرجة إني لفيت المكتبات في القاهرة كلها عليه، وفي مكتبة مدبولي قالوا لي إنهم كانوا الوحيدين في مصر اللي بيتعاملوا مع دار النشر اللي نشرت الترجمة العربي، وإن الدار دي لبنانية وقفلت خلاص :[
يعني مكنش فيه أي أمل ألاقي نسخة ورقية منه، وقلبت النت ع نسخة PDF ملقتش ع الرغم إن الدار ليها كتب كتير متاحة PDF ع النت عادي يعني اشمعنى الكتاب ده لا؟ -_-
من أسبوع تقريباً بابا الله يبارك فيه وصل للنسخة الأصلية الإنجليزي منه PDF وبعتها لي
وقعدت عليه بقى أترجمه صفحة صفحة بالاستعانة بجوجل ترانسليشين طبعاً عشان أنا الأنجليزي بتاعي بعافية شويتين تلاتة عشرة عشرين (بس عرفت امبارح أقرأ بوست الرسامة الدنماركية اللي هزأت مها الصغير ع سرقة لوحتها كلمة كلمة لوحدي وفهمته كله لوحدي بدون الاستعانة بأي مصادر أخرى :D )
المهم إني الحمد لله خلصت قرايته، واستفدت منه إلى حد كبير يعني الحمد لله، وإن كنت برضه مش قادرة أتأكد هل نموذج التحليل اللي في دماغي هيبقى صح ولا لا؟
فدعواتكم والنبي يعني عشان العملية بقت تعباني أوي والوقت بيأزف ع الآخر وأنا عايزة أخلص من أم الماجستير ده بقى :[

#MediaSemioticsAnIntroduction by #JonathanBignell
#جولة_في_الكتب #كتب_أكاديمية
#سارة_الليثي

[Jaaazd · Rating 5 out of 5]

This text was very useful to me in understanding and undertaking semiotic analysis. Bignell explains the topic with confidence. The difficulty is graduated so that each section builds upon the last so that your understanding is cumulatively built, and references are made repeatedly to previously learned ideas so that they are mentally linked and refreshed.

[Tara Brabazon · Rating 3 out of 5]

This is a solid introduction to the most popular component and deployment of semiotics: media semiotics. There is attention to the history of semiotics, the differences between the differences between the key theorists and great attention to applications. The chapter on advertising is the strongest, but film and television is also considered.

This is an upper undergraduate text, but is also useful for postgraduate students.