Paul Zak is an unusual combination: Economist and neuroscientist. His obsessive investigations would crossover into intrusiveness were he not so infectiously enthusiastic. He humorously refers to his studies as vampire economics. The opening chapter finds him at a wedding, drawing blood samples from the wedding party in order to quantify their increased oxytocin level (oxytocin being the “moral molecule” of the title). Does it deserve the epithet, or is this merely excessive “hype”?
The scientific basis for his claim is a simple “Trust” game and its variants. A cohort is divided into Group A and Group B. Individuals in Group A are each given a sum of money, say $10. They volunteer to give a partner in Group B a portion of the $10 which is then tripled in amount to the recipient. The Group B recipient then volunteers an amount to reciprocate. He can opt to give all or nothing. Zak correlates the amounts given and reciprocated with starting and ending blood oxytocin levels in the subjects. In general, 90% of the Group A subjects elect to give; 95% of the Group B subjects choose to reciprocate. His measurements indicate a strong correlation between spike in oxytocin level and reciprocal giving.
At this point, he summons arguments from evolutionary biology. Increases in oxytocin level faciliate increases in trust. Trust, in turn, facilitates sexual encounter, and thus broadens the opportunity for contributing to the overall gene pool. For example, in order to mate, the female lobster must trust sufficiently to abandon her shell when she mates. Trust is also a necessary component for cooperative socialization. The prairie vole, as opposed to the meadow vole, is part of an organized social colony. Prairie voles have more oxytocin receptors than their more independent cousins, the meadow voles.
Zak is able to reduce complex scientific data into delightfully comprehensive chunks, and these are the parts of the book I enjoyed the most. He points out that the level of blood oxytocin is not the critical factor. There must be a spike from baseline to post-event (he stumbles upon this discovery in an experiment with psychologically traumatized subjects). Second, the oxytocin must be absorbed through receptors which are distributed in specific areas of the brain. The receptors, in turn, determine the release of other neurotransmitters such as dopamine and serotonin. A modulating effect occurs simultaneously. Contra-chemicals – testosterone, cortisol and epinephrine, can either inhibit the release of oxytocin or block the oxytocin receptors. A combination of testosterone and dopamine (induced by oxytocin) can induce a state of enjoyment over aggressive behavior. If the subgenual cortex is stimulated, judgment rather than empathy can be the dominant emotion. Some of the most intriguing observations concern spikes in testosterone during one of the “Trust” experiments. The testosterone correlated with an increase in the threshold amounts that subjects would consider as “acceptable” giving and reciprocation. Amounts below this threshold triggered rejection (punishment), even if it caused harm to both parties. He speculates on the relationship between empowerment and feelings of entitlement. A final set of experiments focus on the correlation between oxytocin spiking, generosity, and in-group behaviors.
Speculative generalizations are this book's weakness. Zak suggests that autism may be linked to what he terms oxytocin deficiency disorder (potentially confusing, since ODD is referred to in the psychological literature as something completely different – Oppositional Defiant Disorder). He repeats the pop-psych conjecture that an increase in Aspergers Syndrome in the Silicon Valley is due to mating of ueber nerdy cyber geeks who themselves excel professionally because of their own asperger-like traits. This casual aside might fit into a speech to generate some humor, but in the context of the book, it feels like undisciplined thinking. An analysis of trust in the marketplace devolves into what felt to me like wishful thinking. “Greed is good” may have been repeatedly demonstrated to be bad for society, and its long-term outcomes. That fact, however, has not proven to be a corporate culture game changer. The individual is simultaneously a member of complex family configurations, multiple task and departmental employee groups, peer-based colleagues, a wider network of professionals, etc. Moral and immoral impulses can emanate from any one of these conflicting affiliations. The same holds for constructive versus destructive decisions, since constructive and moral are not identical. Zak is cognizant of these contradictions (experiments with religious and military based groups), but prefers optimistic inferences.
Ultimately, much of my dissatisfaction stems from my own inclinations. I prefer precision. Examinations of chemical biofeedback and homeostasis feel much more convincing than the broader functionalist approach offered here. Zak's examination of the “biology that underlies market behavior” (p. 160) seems less rewarding than the traditional perspective of the social relations that underlie market behavior. I admit these are personal prejudices. In conclusion, I recommend MORAL MOLECULE as an interesting starting point for questions, particularly about market integration, but the answers he proposes felt unproven.