The Eight Principles of Sustainable Fundraising: Transforming Fundraising Anxiety into the Opportunity of a Lifetime

by Larry C. Johnson

“Larry Johnson hits the mark with his Eight Principles… Johnson gives you framework, motivation and tools to lead donors to the mountain.” -D.C. Dreger, ACFRE, Habitat for Humanity International

"Larry Johnson has written an excellent guide for anyone who wants to take his or her fundraising and philanthropic leadership to the next level. Read it and you'll learn from a true expert." -Mark Sanborn, acclaimed speaker and bestselling author of The Fred Factor and You Don't Need a Title to be a Leader Fundraising is about people; not about money Whether you're a novice volunteer, board member or professional fundraiser, you face the daunting challenge of meeting fundraising goals and no amount of passion, energy or hard work can replace the fact that money is needed to fuel your organization's growth. So how do you raise money to expand your organization? This book is for anyone whose initial reaction when confronted with the task of raising money for their charitable passion is a mixture of anxiety and bewilderment. With a straightforward and accessible approach, Eight Principles walks the reader through eight steps that help reshape their fundraising approach and processes. Eight Principles empowers fundraisers, both volunteer and professional alike, to see donors as people like themselves who want to invest in a worthwhile cause or organization. Using real-life case studies from the author's extensive experience, along with an original assessment tool, Eight Principles shows charitable organizations where they are with respect to fundraising and how to get to where they want to be. With candid and engaging narrative, Eight Principles stresses the relational aspect of philanthropy and, in doing so, provides the keys to transforming fundraising anxiety into effective nonprofit leadership and fundraising success. By applying theses Eight Principles, nonprofits can make real changes now that will permanently affect their fundraising futures to ensure success in the long term.

Genres: Nonfiction

176 pages, Hardcover

First published December 1, 2011

Reviews

[Aaron Mikulsky · Rating 4 out of 5]

Thanks for sharing your book with me, Larry. Every non-profit Executive Director and Board member should read this short yet impactful book on how to raise money most effectively and sustainably. There is much data supported by research throughout that might just influence your thinking and approach. The questions and matrix at the end provide a nice summary. I recommend this read!

[Allison Mewes · Rating 5 out of 5]

This book was so helpful to me. I have a fear of "the ask" when it comes to fundraising and by following these eight simple steps, I feel much more confident in creating relationships with donors and successfully fundraising for my organization.