Profit from Experience: The National Semiconductor Story of Transformation Management

by Gil Amelio, William L. Simon

Until his recent appointment as Chairman and CEO of Apple Computers, Inc., Gil Amelia served as the President and CEO of National Semiconductor, where he and his management team took the company from its worst losses in 30 years to its highest earnings in history. In this indispensable book, he outlines the strategies used to engineer this brilliant feat -- a transformation so impressive that Apple Computers hired him in 1996 to do the same for the struggling computer company."A handbook of proven leadership techniques. Seasoned and new managers alike will gain valuable insights from this wonderfully written book". -- CEO Lewis E Platt, Hewlett-Packard Co.

300 pages, Hardcover

First published November 27, 1995