Managing with a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment

by Frank Sonnenberg

In the turbulent, frenetic, dog-eat-dog times of the past few decades, many believed that the only way to achieve success was to be unscrupulous. Acting like slumlords, corporations let their assets deteriorate by exploiting customers, mistreating employees, and squeezing suppliers. What they overlooked, however, was that their obsession with short-term results significantly damaged their company's long-term performance as well as its competitiveness. Today, it is more critical than ever to put an end to these shortsighted tactics. Managing with a Conscience presents a better option for improving long-term success, restoring traditional values, and injecting trust and integrity into all business practices and relationships. This new edition of Managing with a Conscience clearly defines nine factors critical to success. They include building an organization with passion that focuses on major priorities, reinvents itself every day, devotes itself to service excellence, adapts well to change, responds with speed, maintains a flexible structure, taps unlimited resources through networking, and puts integrity back where it belongs, right beside the bottom line. Managing with a Conscience was written to help reanimate the values that count and to demonstrate how to improve performance through integrity, trust, and commitment. Lolly Daskal, named "One of the Most Inspiring Women in the World!" by the Huffington Post, says, "Managing with a Conscience offers the wisdom of one of the most respected thought leaders of our time. It's exactly what's needed for future generations of great leaders. This book is priceless!" According to Barbara Kimmel, Executive Director, Trust Across America, "It's time to stop talking about trust and start doing something about it. Read this book to learn how."

Genres: Business

287 pages, Paperback

First published September 1, 1993

About the author

Frank Sonnenberg is an award-winning author and a well-known advocate for moral character, personal values, and personal responsibility. He has written 12 books and has been named one of “America’s Top 100 Thought Leaders” and one of “America’s Most Influential Small Business Experts.” Frank has served on several boards and has consulted to some of the largest and most respected companies in the world. Frank’s newest book, "Values to Live By: Know What Matters Most and Let It Be Your Guide" was released May 2025.

Additionally, his blog — FrankSonnenbergOnline — has attracted millions of readers worldwide. It was recently recognized as one of the “Best Leadership Blogs,” “Best Self-Improvement and Personal Development Blogs,” and “Best Inspirational Blogs” in the world."

Reviews

[John Spence · Rating 5 out of 5]

This is, without question, one of the best business books I've ever read. Frank did an absolutely wonderful job in focusing on the key fundamental elements of what it truly takes to build, lead and sustain a successful enterprise. This book is filled with superb ideas, examples, data and research – it would be hard to find a book that does a better job of really getting to the main core ideas of what it takes to be a great leader of a great organization. I highly recommend this book.