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Paperback
First published January 1, 1969
The flâneur is someone abandoned in the crowd. In this he shares the situation of the commodity. He is not aware of this special situation, but this does not diminish its effect on him and it permeates him blissfully like a narcotic that can compensate him for many humiliations. The intoxication to which the flâneur surrenders is the intoxication of the commodity around which surges the stream of customers.
If the soul of the commodity which Marx occasionally mentions in jest existed, it would be the most empathetic ever encountered in the realm of souls, for it would have to see in everyone the buyer in whose hand and house it wants to nestle. Empathy is the nature of the intoxication to which the flâneur abandons himself in the crowd.
The last poem of the Fleurs du mal, 'Le Voyage': 'O death, old captain, it is time, let us weigh anchor ('O mort, vieux capitaine, il est temps! levons l'ancre!"). The flâneur's last journey: death. Its goal: novelty. 'To the depths of the unknown to find something new' ('Au fond de l'Inconnu pour trouver du nouveau!'). Novelty is a quality which does not depend on the use-value of the commodity. It is the source of the illusion which belongs inalienably to the images which the collective unconscious engenders. It is the quintessence of false consciousness, of which fashion is the tireless agent. This illusion of novelty is reflected, like one mirror in another, in the illusion of infinite sameness. The product of this reflection is the phantasmagoria of 'cultural history' in which the bourgeoisie enjoyed its false consciousness to the full. Art, which begins to have doubts about its function, and ceases to be 'inséparable de l'utilité' (Baudelaire), is forced to make novelty its highest value.