Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series) by Richard Stokes

by Richard Stokes

Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more! Covering all major search engines, this powerful guide The “$100 Bidding Myth”: why outbidding competitors rarely results in more traffic Simple website changes that can increase sales by 500% How to drive 80% or more of online revenues with rare superconverter keywords Winning strategies of the world’s top search marketers The best ads on the internet and how to write them The real factors for driving high click-through rates How to find competitors’ budgets, ad copy, and best keywords How to manage bids without expensive bid-management software And more!

Genres: Business, Google

Paperback

First published January 1, 2010

Reviews

[Jennifer Olson · Rating 5 out of 5]

If you are interested in starting an ad campaign online for your business, or are already marketing online, this book is for you. This step-by-step guide covers everything you need to know about the basics, and improving to have better ads/ad placement than your competitors. This book is very detailed, complex, and analytical, but is easy to follow. This author knows his stuff; every detail of PPC advertising is discussed in this book, no stone unturned. Love it.

[Donna Schubert · Rating 4 out of 5]

looks like an interesting book will have to research more on this book

[Andrew Bushard · Rating 4 out of 5]

My first book on PPC. Great intro into the subject. Full of clear explanations and helpful visuals. It laid the foundation for further study.

[Jesse Mac Dougall · Rating 4 out of 5]

Video Blog/Review
https://www.youtube.com/watch?v=FEwmJ...