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[Manager's Guide to Crisis Management (Briefcase Books Series)] [By: Bernstein, Jonathan] [November, 2011]
Lead your Organization through any business crisis--and emerge stronger than ever"Manager's Guide to Crisis Management" provides the basic skills and knowledge you need to deal with the crises that inevitably occur in any business or organization.Covering every aspect of the topic--from defining crisis management and policies to training for and responding to crises--it helps you fully grasp any situation that threatens business, careers, and even lives. Lead through any crisis smoothly and with minimal ramifications by mastering the most effective tactics, Planning for and training staff in crisis management Anticipating and preventing crises before they occur Managing the company's online reputation Addressing crises that affect multicultural stakeholders Creating effective crisis-related messaging Knowing when to bring in a specialistAbout the Briefcase Books Books, written "specifically" for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each Clear definitions of key terms and concepts Smart Tactics and strategies for managing crises Tricks of the Tips for executing the tactics in the book Mistake Practical advice for minimizing the possibility of error Warning signs for when things are about to go wrong For Examples of successful crisis management Specific planning procedures, tactics, and hands-on techniques
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First published October 17, 2011
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Displaying 1 - 3 of 3 reviews
March 18, 2020
In my opinion, this book is misnamed. Its proper main audience does not consist of managers but those in public relations; likewise, its main topic is not crisis management but communicating in a crisis. It admonishes the readers to plan for emergency situations, but it does very little to coach readers exactly how to do so.
To be fair, it suggests that each company perform a “vulnerability analysis” to detect weaknesses that might be exploited at some future time. However, the probing stops there. Instead, it spends large amounts of text covering how to communicate effectively about the crisis. That experience-based wisdom is helpful. Nonetheless, it would be nice to supplement that communications theory with some actual operations-oriented management.
In addition, the author Bernstein seems to have an anti-media bias. In one chapter, he shows why: He himself was a former investigative journalist. His bias stems from the fact that he seemed not to be an ethically scrupulous journalist, too. Therefore, instead of trusting the integrity of the leading journalists in the land, he views them through the prism of his own experience. Converts often make the least accurate observers, and such seems to be the case here.
Bernstein does provide sound advice on how to manage public relations in a crisis. He talks about how to communicate with attorneys, investigators, and other outside forces. Nonetheless, I would have liked to read how to deal with the internals of a company from a leadership perspective. That would have given the book broader appeal and have allowed it to live up to its name. Perhaps other works in this field (like Steven Fink’s Crisis Management) might do a better job of hitting this nail on the head.
To be fair, it suggests that each company perform a “vulnerability analysis” to detect weaknesses that might be exploited at some future time. However, the probing stops there. Instead, it spends large amounts of text covering how to communicate effectively about the crisis. That experience-based wisdom is helpful. Nonetheless, it would be nice to supplement that communications theory with some actual operations-oriented management.
In addition, the author Bernstein seems to have an anti-media bias. In one chapter, he shows why: He himself was a former investigative journalist. His bias stems from the fact that he seemed not to be an ethically scrupulous journalist, too. Therefore, instead of trusting the integrity of the leading journalists in the land, he views them through the prism of his own experience. Converts often make the least accurate observers, and such seems to be the case here.
Bernstein does provide sound advice on how to manage public relations in a crisis. He talks about how to communicate with attorneys, investigators, and other outside forces. Nonetheless, I would have liked to read how to deal with the internals of a company from a leadership perspective. That would have given the book broader appeal and have allowed it to live up to its name. Perhaps other works in this field (like Steven Fink’s Crisis Management) might do a better job of hitting this nail on the head.
May 26, 2018
Buen inicio para cuando hay crisis
Es una síntesis de lo qué hay que hacer antes, durante y es pues de una crisis empresarial. Tiene ejemplos concretos e indicaciones fáciles de llevar a la práctica. Se queda corto en temas de redes sociales, por su fecha de publicación
Es una síntesis de lo qué hay que hacer antes, durante y es pues de una crisis empresarial. Tiene ejemplos concretos e indicaciones fáciles de llevar a la práctica. Se queda corto en temas de redes sociales, por su fecha de publicación
October 27, 2013
Useful primer on crisis communications. Recommended
Displaying 1 - 3 of 3 reviews