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360 pages
First published January 1, 2000
If a critical mass of people with new priorities were to emerge, and if these people were seen to do well, in every sense of the term -- if their cooperation with each other brings reciprocal benefits, if they find joy and fulfillment in their lives -- then the ethical attitude will spread, and the conflict between ethics and self-interest will have been shown to be overcome, not by abstract reasoning alone, but by adopting the ethical life as a practical way of living and showing that it works, psychologically, socially, and ecologically...
One thing is certain: you will find plenty of worthwhile things to do. You will not be bored or lack fulfillment in your life. Most important of all, you will know that you have not lived and died for nothing, because you will have become part of the great tradition of those who have responded to suffering by trying to make the world a better place.