**Many thanks to Berkley and Kyla Zhao for an ARC provided via NetGalley! Now available as of 1.16!!**
Zoe Zeng has always been a fashionista, with a style all her own...on AND off the page. As a writer for the fashion magazine, Chic, Zoe has found the perfect group of friends at her work, and gets to attend ALL of the hottest parties, fittings, and industry events. New York City has become home, and all of the pieces of her life seem to be falling into place. But Chic's agenda has often pushed Zoe into writing the sort of clickbait articles that the magazine wants...but has not allowed her the space to explore her own passion areas in the field of representation and diversity in fashion...and despite her success in getting to this point, she feels frustrated at the lack of freedom.
So when a tech mogul (named Bill Lawrence...no relation to the real-life TV director and showrunner, I hope! 🙄) approaches her at an industry event and pitches the idea of Zoe moving to LA to become his marketing director at a brand new startup called FitPick...she's MORE than intrigued. Silicon Valley? The glitz, the glamour...the PAYCHECK?! All that aside, the app is designed to let users pick the best of two looks from its users...and Zoe thinks this is the perfect chance to get her diverse fashionistas in front of MILLIONS, and take her career to new heights. Despite her reluctance to leave her friend circle in New York, Zoe takes this as an offer she can't refuse and heads for sunny California.
When she arrives, however, she finds that life amongst the Techie Set ISN'T quite what she imagined...and Zoe realizes she is in WAY over her head. See, the tech crowd doesn't care who's on the cover of Vogue...but they DO hang on the every word of the writer for Valley Verified, a magazine who projects who is hot and who is not in Silicon Valley. And then there's the small fact that FitPick is out to impress an Angel investor with a reputation...and let's just say he ISN'T easy to please. Navigating all of these uncharted waters (mostly) alone, Zoe starts to wonder...is she really cut out for life in the Valley? Or will she permanently STOP this start up...before it EVER gets the chance to take off?
Though I'm not much of a fashion plate myself, there's something FUN about reading this type of story. I figured this would be a little bit Devil Wears Prada, a little bit Carrie Bradshaw from SATC, and a little bit of Silicon Valley (yes, the aptly named HBO Comedy) all rolled into one...and I'm always a sucker for a story set in NYC (or California, for that matter!) At first, this was an easy enough book to read, and although I didn't feel much of an emotional connection, I figured once we got FULLY into the main plot in Silicon Valley, I would grow progressively more attached to the characters AND more invested in Zoe and her journey.
However...I think all of Zoe's maturity must have gotten stuck at the New York airport...because once she went to LA, I felt like she regressed back into teen-dom faster than a Boeing 747. Because of this, the book reads INCREDIBLY like YA, to the point where I actually went back a couple of times to check that it was NOT YA...but alas, it is not.
First off, all of Zoe's techie contemporaries in LA were some of the least believable characters I've read in some time. For highly educated adults with high paying jobs, some of their dialogue just felt bizarre and out of place for people I pictured to be in their mid to late twenties (or older!) For instance, at one point one of the guys said something was "Gucci"...and I'll be honest, I haven't heard a man use that word....well, EVER.. One of the main character traits of the Techie Bros was a love for hiking and Patagonia jackets (and again, not really seeing what's so offensive about Patagonia jackets? 🤔) and something about the entire group just didn't ring authentic to me.
Then there's the one thing more inauthentic to me than insta-love...insta-FRIENDSHIP between our MC and someone she literally meets out shopping. The two go from being strangers to besties in no time flat, and maybe I just don't have enough of these 'meet cute' type friendships to go off of in real life, but I just didn't understand how this person was always available for Zoe, was taking her along to workout classes etc., after knowing her for all of 5 minutes. Zoe also admits over and over she is ignoring her friends from home to some extent, doesn't treat them very well...and they STILL bend over backwards to help her at a moment's notice.
The driving force behind this one is an examination of the good and bad in tech and social media, and Zhao makes her stance on diversity and representation in the fashion VERY clear. Her MESSAGE is good and important; that being said, it was often presented as very stilted dialogue between characters that didn't feel authentic. While these conversations are important and SHOULD be happening frequently, the way Zoe made her points to her team just didn't feel REAL. There's also the infamous writer for Valley Verified, Rebecca Stiles, who apparently ONLY focuses on Zoe Zeng and FitPick as the subject for all of her articles (even though she is supposed to be commenting on ALL of the Fab v. Fad debates in the Valley)....trust me when I say by the THIRD article of hers, you'll be groaning each time you see her name pop up...yet again.
As if trying to FULLY explore the intersection of diversity in tech AND fashion in today's ultra-filtered, swipe happy existence wasn't enough...Zhao decided to make the third act a full-on #MeToo story. Why? To be honest...it's been days since I finished this one, and I still don't know. While again, the topic is timely and perfect fodder for drama, it was just one more layer this story didn't really need to feel complete and the 'emails' included in the scandal had me rolling my eyes a bit. I understand wanting to fully take down The Man (especially when said Man is NOT a good guy) but I think one plot point or the other would have sufficed.
And then the ending...may be one of THE most unrealistic business moves in history. Perhaps I just don't know as much about how employees ACTUALLY end up in the C suite...but let's just say that what Zhao was selling at the end?
I was NOT buying...or even putting on layaway.
Though there are so many important points about inclusion, beauty being in the eye of the beholder, female empowerment, risk vs. reward, confidence, etc. buried under the so-so predictable plot of this one...rather than Silicon Valley Girl Boss?
For Zoe?
I'd simply shorten it to "Valley Girl."
3 stars