Whether you have been taking pictures for months or years, the appeal of becoming a professional photographer is strong. If it’s something you love to do, why not get paid to do it? You may be interested in a little side income, or you might want to take out a loan and rent a studio. There are lots of books out there that will talk about business plans, contracts, and tax information—this is not one of them. Going Pro is about helping you find out who wants your work and how to get it in front of them. Selling your work as a professional photographer doesn’t require an advanced degree, or a lengthy résumé of staff photography jobs. In fact, 95% of the people who commission photography on a regular basis do not care if you have a photography degree. While education and experience can be valuable ways to deepen your skill and help you develop your personal style, in the wide-open marketplace, the proof is in what sells. There is just the body of your work—your portfolio—that testifies to your skill, your style, and your ability to get the shot. This is good news for many people—particularly those of us who happened upon our love for photography after having already established another career, and pursue our passion on the side. This eBook is based on the conviction that if you hone your skills and commit yourself to building a strong body of work, you will find a market for the types of images you love to create. It’s not necessarily easy, but it can be simple. With a basic understanding of who buys which kinds of photography, you can begin to build a marketing strategy around the subjects and styles that interest you most.
A really clean breakdown of the various subsets of photography and how to break into them. It isn't a book about all the minutia of how to shoot/price/tax your work, but rather looking each subset (commercial, fine art, stock etc. ) and how to decide if it is right for you.