An Invitation to Public Relations by Moore Simon (1997-01-01) Paperback

by Simon Moore

Public Relations can take a myriad of forms and demands creativity and flexibility as part of the increasingly complex communications web. This book explores the historical roots of public relations and its place in society. It sets out the common and the more surprising tools of the trade, and critically surveys the ways in which those tools are used and abused. It addresses the ethical problems faced by public relations practitioners as well as their capacity to liberate and activate formerly silent groups in society.

Paperback

First published January 1, 1997