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Legend: A collection of untold stories from Jeep's long history
Legend tells the untold stories from Jeep's long history. Originally published as a series of exclusive magazines, we've brought together some of our favourite features into one book.
Filled with content you're unlikely to see anywhere else, and laid out in a design that allows the content room to breathe, Legend carries features that delve into the intricacies of the brand's long and storied history; we dig up photos few have seen before; we highlight the details that are often overlooked; we tackle complex engineering topics in a way that makes them accessible to everyone.
If you enjoy flicking through a magazine's pages thinking "I always wondered how that worked" or "well, I never knew that," then Legend is for you.
In this edition, we cover decades of Jeep's vintage advertising, uncover the full story of several forgotten concept vehicles - one of which even Jeep themselves didn't know about - and retell the story of the brand's most famous launch stunts. Elsewhere, we explain why one of Jeep's transmissions had two second gears, how the famous Quadra-Drive four-wheel-drive system came into being, and look at the lengths Jeep engineers go to to ensure their vehicles are ready for anything. In our historical pieces, we look at how it all began during WWII, the efforts required to secure the rights to this world-famous brand, and the part played by three slabs of concrete hidden in a wood. In our quest to uncover the stories that often go untold, we find that a model missing from Jeep's line-up really did exist, how the brand made an electric Jeep nearly 50 years ago, and how the company found a fan in The White House. We also discover how a giant French conglomerate was behind one of Jeep's most successful models, that the humble Renegade is littered with hidden details, and why owners of new Jeeps are reaching into the brand's back-catalogue of graphics to spice up their own vehicles.
Printed in full colour throughout, these and other stories are told over nearly 300 pages.
Filled with content you're unlikely to see anywhere else, and laid out in a design that allows the content room to breathe, Legend carries features that delve into the intricacies of the brand's long and storied history; we dig up photos few have seen before; we highlight the details that are often overlooked; we tackle complex engineering topics in a way that makes them accessible to everyone.
If you enjoy flicking through a magazine's pages thinking "I always wondered how that worked" or "well, I never knew that," then Legend is for you.
In this edition, we cover decades of Jeep's vintage advertising, uncover the full story of several forgotten concept vehicles - one of which even Jeep themselves didn't know about - and retell the story of the brand's most famous launch stunts. Elsewhere, we explain why one of Jeep's transmissions had two second gears, how the famous Quadra-Drive four-wheel-drive system came into being, and look at the lengths Jeep engineers go to to ensure their vehicles are ready for anything. In our historical pieces, we look at how it all began during WWII, the efforts required to secure the rights to this world-famous brand, and the part played by three slabs of concrete hidden in a wood. In our quest to uncover the stories that often go untold, we find that a model missing from Jeep's line-up really did exist, how the brand made an electric Jeep nearly 50 years ago, and how the company found a fan in The White House. We also discover how a giant French conglomerate was behind one of Jeep's most successful models, that the humble Renegade is littered with hidden details, and why owners of new Jeeps are reaching into the brand's back-catalogue of graphics to spice up their own vehicles.
Printed in full colour throughout, these and other stories are told over nearly 300 pages.
291 pages, Paperback
Published April 17, 2023
About the author
Alex Kefford
6 books1 followerA journalist and author, Alex Kefford is no stranger to long-distance road-trips. It's a vocation that started more than 20 years ago with a trip from England's south coast to John o'Groats and back - a distance of 1,400 miles - in a single day. He's also an experienced off-roader and instructor, and as the founder of JeepClub he's spent many a weekend teaching driving techniques to those new to Jeep ownership.
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