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Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context (Quantitative Studies in Social Relation) by Schuman, Howard, Presser, Stanley(March 1, 1996) Paperback
This book pioneers a new state of the art for conducting research on the form, wording, and context of questions asked in attitude surveys.
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First published October 1, 1981
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January 24, 2013AAPOR list: Fifty Books That Have Shaped Public Opinion
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