Lovable Max Elmore is back with time-tested "True achievement is something better than it has to be." His simple message Right here, right now, you can stop living an ordinary life. In today's rapidly changing world, ambition and goal-setting are not enough. (Everyone else is rolling those dice already.) Far more essential is an understanding of the randomness of achievement. In Experiments Never Fail, to help you win the "achievement lottery," Dale Dauten has completely rewritten the book, The Max Strategy, updating it and adding a new creativity tool called “Instant Brains.” By the end of the book you will be a lightning rod for new ideas, going beyond problems to the anti-problem and beyond failures to the anti-failure.