Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns

by Clifford W. Brown Jr., Clyde Wilcox, Lynda W. Powell

Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.

200 pages, Paperback

First published July 1, 1995