This is an utterly charming novel about the ins and outs of the not-for-profit sector in the 21st century. Ostensibly, the novel centres on SparkVISION, a company specialising in PR for not-for-profit agencies, and the way that it's employees become embroiled in the mystery surrounding the identity of "Non-Prophet", a peseudonymous blogger whose incisive insights into the not-for-prophet world antagonises the producers of traditional print media. Things come to a head when SparkVISION falls afoul of a corrupt manager of a not-for-profit firm--inevitably, Non-Prophet's identity must be revealed.
The truly delightful aspect of this book is the characters. In truth, most insightful readers will discern Non-Prophet's identity long before the big reveal, but that's okay -- Starbuck seems to have anticipated this, and much of the joy of reading the story comes from watching many of the characters miss all the clues that Non-Prophet inadvertantly leaves. The true joy of this book, however, is the characters themselves. No one is one-dimensional, and one finds oneself wanting to know more about all of them. Starbuck deserves special kudos for the character of Bo Sparks -- he's lovable and often plays dumb for both his own and his employees' amusement -- but when it comes down to it, he's wonderfully intelligent, and far more insightful than people give him credit for. It's difficult to write a character like him well -- but Starbuck does it beautifully.