B4BHOW TECHNOLOGY AND BIG DTA ARE REINV by J B WOOD (1-Jun-2014) Hardcover

by J.B. Wood

Industry after industry is becoming technology driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple make, sell, ship approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real time. The traditional world of B2B was designed to sell things to customers, whereas the new B4B model will be about delivering outcomes for customers. It's a whole new ballgame. Using powerful models and specific examples, B4B envisions a next-generation tech industry where suppliers play an active, ongoing role in helping business customers achieve unparalleled value from their technology investments.

Genres: Business, Nonfiction

Unknown Binding

First published October 14, 2013

Reviews

[Michael Finocchiaro · Rating 4 out of 5]

This book was a bit of a revelation for me as I was kind of fixed in my idea of B2B or B2C commerce and Wood demonstrates here that the new economy is moving even beyond that. I won't spoil it for you but suffice it to say that social networks, big data, and cloud all play big parts and he does a good job of showing the big picture and its medium- and long-term implications.

[Mark · Rating 5 out of 5]

Mandatory reading for anyone in IT. Others that care about their job should also get on it. Easy fast read.

[Martin Toddsson · Rating 4 out of 5]

Innovative thinking,well described concepts of modern tech company services,but somehow the main idea is a bit blurred.
Transformation from Level 1-2 to Level 3-4 is natural and the market is ready ,although the end users are not.
Every modern services company is like Titanic - you could have 1st class or 3rd class support depending on how much you pay.
And as every big ship it takes time to make a turn.
I would recommend the book to everyone who is in the Services and wants to know how the company operates.

[Paul Bourke · Rating 3 out of 5]

Business Outcomes and Tech. Services

This is an easy read and the story of how tech services are changing remains relevant. The key points should help decision makers think through the complex options facing them. The change required to move from basic services to outcomes is significantly complex and costly. The book does a reasonable job of discussing trade offs to manage the change and it highlights new capabilities to build to enable a successful shift. There is a lot to learn for older businesses understand change to newer operating model. It's worth a read.

[JOSE VIELMA · Rating 5 out of 5]

09.22
Uno de los mejores libros de negocios que he leído. De manera simple se trata de la evolución del B2B (business to business), que se ha basado en vender un producto o servicio, hacia una nueva vision de B4B (business for business) cuya esencia es no solamente vender el producto, sino en garantizar que el modelo de negocio establecido entre proveedor y el cliente maximice el retorno de inversión de este último. Dejo de manera textual el resumen con el que cierra el Libro:
<< In 1884, John H. Patterson sat down with a clean sheet of paper and devised the modern B2B operating model. The complexity of his products necessitated a new approach. It was a triumph of ingenuity and practicality that lasted for 125 years. Today, we are staring at the hard line that separates his legacy from two new partnership models for suppliers and their customers. Never before was it possible to cross, to conquer complexity in new ways. But today, thanks to the way that software and the Internet have eaten the world, we have the technology and the data and the analytics to double our options for bridging the great divide. New thinking is arriving. New models are developing. New leaders are emerging. They believe that the ROI of technology can be even better than it is today. And customers are responding. That one line? It could trigger the reinvention of many B2B high-tech and near-tech markets. But it only matters if you agree. Is it time for your company to get ready for B4B?>>
Enjoy it!!

[Matthew · Rating 5 out of 5]

An earlier incarnation of the ideas in the follow on “TaaS playbook.” Brilliant and clear. For organizations stuck in level 1/2 might be more accessible than a more aaS oriented book as it starts with the “world of today” (…or of 2013) a little more.

[Nigel Street · Rating 5 out of 5]

Well crafted, refreshingly concise and thought provoking and resisting the temptation to repeat messages many times over. the authors back their assertions with great industry insight and significant data from companies feeling the full force of the phenomena they are explaining. many practical steps laid out and explained to help plan the clearly challenging migration from a Level 1&2 B2B provider to a Level 3 and 4 partner with "trusted advisor" status. Oh and personally I was blissfully unaware how much impact NCR had had on the world of equipment selling. Thoroughly recommend and great to see an organisation behind it....

[Steve MacLaughlin · Rating 5 out of 5]

The authors put into words what so many entrepreneurs, business leaders, and product managers are seeing transform their businesses.

Great insights into building a framework to shift from being a commodity to driving real value for customers.

Highly recommend this for people trying to lead and drive change in a SaaS or value-focused product.

[Paulo Reis · Rating 3 out of 5]

Boa introdução ao tema da mudança ("revolução") da forma de comprar IT. Perspectiva de fabricantes, mas igualmente revelador para integradores de IT e MSPs.

[Mary Katherine O'Connell · Rating 5 out of 5]

A "Must Read" for executives

One of the best business books I have read in years. I frequently apply the principles in this book in my job.

[Russ · Rating 4 out of 5]

very interesting