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The Cornflake Crusade
History, humor. First edition, Rinehart logo on cr page. Book very nice, spine ends lightly bumped, interior clean and tight, pages toned, top edge dusty. dust jacket rubbed, light soil, no tears. Uncommon title.
259 pages, Hardcover
First published January 1, 1976
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April 21, 2018
The factual story behind Road to Wellville. The lives of three incredible men, J.H. Kellogg, W.K. Kellogg, and C.W. Post, who revolutionized eating and advertising. The energy and entrepreneurship these guys exhibited was amazing. The description of American eating habits pre-WWI were eye opening. Although Road to Wellville made J.H. Kellogg look like a quack, he was never intentionally a quack, just a little too hasty to leap on novel ideas without testing. The novel also downplayed the role of religion. I had no idea the Seventh Day Adventists were a mobilizing force in the development of breakfast cereal!
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