Really good textbook with a lot of great concepts and case studies. I found that this book was incredibly thorough on the topic of intercultural studies and communication. For those that are working cross-culturally, the themes and understandings in this book are a must. The progression of the book is well laid out and the authors provide a good mix of teaching with illustrations. Of course, reading an updated version that emphasized more of the technology boom and social media of the last fifteen years would be ideal. Nonetheless, human history is human history and the concepts of intercultural communication hold true. If anything, the progress of internet culture only underscores the concepts that have been learned in this field over the last 100+ years.