Strategic Management of Technological Innovation, 2e by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.
I think this is a must read for anyone trying to understand how innovation takes place in larger organisations. The summary and discussion questions at the end of each chapter make it really well structured and easy to follow - the book is clearly designed to follow a lecture. Schilling sometimes focuses too much on individuals, which gives a bit of a "survivor ship bias" vibe, and not enough on practical methods of how to stay innovative in your day-to-day work, but this is hard to do in a book like this and would probably go beyond the scope.
If you are an entrepreneur, or if you are creating, inventing or building something in any setting you should read this book. It is a total tour of innovation management not just inside the organization, but in the context of the external innovation environment. This is solid material, not the management fad of the moment.
I found this book to be very well laid out and it provided excellent examples on how to bring new innovative ideas to a business environment. This included conception to introduction to implementation.
Buku yang mengajarkan bagaimana penerapan strategi bisnis sebuah perusahaan termasuk start up bisnis maupun small business, dan penerapan metode check and balance, metode Q-Sort, FMEA, design for manufacturing (DFM) Balanced Score Card dll dan cara menciptakan inovasi produk.
Amazing overview of how to strategize for innovative startups. The case studies in the beginning of each chapter were really helpful. It's easy to read through, and with lots of practical examples, it's fun as well.
Recommended for all future innovation strategists and entrepreneurs.
This is a scholarly work that provides a firm foundation for strategic thinking and management of innovation. There is much depth and logical reasoning, supported by research that underlies the exposition. A must read for all technology managers today.