Agents of Change: The Story of DC Shoes and Its Athletes

by Eric Blehm

In less than a decade, DC shoes has become an action sports icon. In 1994, Ken Block, Damon Way, and Clay Blehm, the cofounders of DC shoes, revolutionized skateboarding shoes and clothing by incorporating innovative technology and style into their designs.They ignored industry trends and held true to a vision that changed action sports products and marketing forever. The three built DC shoes one T-shirt -- and eventually two shoes -- at a time from the ground up, creating in the process an international name.DC's pioneering attitude was sought out and shared by like-minded athletes, and the DC Shoes team was formed. These once-overlooked and misunderstood superstars are among the most talented and driven professionals and amateurs in their fields. In this photographic tribute, DC salutes its team members and their achievements, a new generation of sports with such athletes Danny Way, Colin McKay, Rob Dyrdek, Josh Kalis, Stevie Williams, Anthony Van Engelen; Dave Mirra, Colin Winkelmann; Todd Richards, Scotty Wittlake; Andy and Bruce Irons; Ricky Carmichael, Jeff Emig, Mike Cinqmars.This is the story of a garage company that initially couldn't even afford a garage. It celebrates the DC athletes who risk life and limb as the ultimate culminationof team talent in the action sports community. It's DC's salute to the passion that drives people to push their personal limits -- in the business, in sports, and in life.

256 pages, Paperback

First published February 1, 2003

About the author

Eric Blehm is the award-winning author of the New York Times bestsellers Fearless and The Only Thing Worth Dying For. His book The Last Season won the 2007 National Outdoor Book Award and was named by Outside magazine as one of the “greatest adventure biographies ever written.”

Reviews

[Bennett Kane · Rating 5 out of 5]

I know this book is just a frivolous PR piece, but it is damn fun to read. Skateboarding is still cool. Danny Way is still insane, in the best way. Worth a read.

[Kara · Rating 4 out of 5]

Agents of Change was required reading before starting my new job at DC Shoes, and it absolutely inspired and excited me for the new challenge. This book is a great recap of the history of action sport and the industry that is still in it's infancy. The stories of the athletes of the action sports world are truly the stuff of legend. Don't believe me - see Waiting for Lightning.

[Deborah · Rating 4 out of 5]

interesting story about the boys who founded dc shoes....