42 Rules for Creating WE: A hands-on, practical approach to organizational development, change and leadership best practices

by Judith E. Glaser

For 200,000 years, human beings have moved back and forth between I-Centric and We-Centric societies. Time and again, we've seen the "I to WE" pendulum swing. Yet, history has shown us that societies that prospered, withstood adversity, and created real and lasting advancements understood the power of Creating WE. Currently, most organizations today operate in an "I" paradigm. In this arena, we keep score - "I'll scratch your back if you scratch mine." We are taught to control our needs and emotions because they are destructive---logic prevails. We are punished for making mistakes and we hide our thoughts for fear of losing our power or status. In a WE paradigm, things are different. 42 Rules for Creating WE offers new insights from thought leaders in neuroscience, organizational development, and brand strategy, introducing groundbreaking practices for bringing the spirit of WE to any organization, team or cause. In the book, readers learn how Shatter Old Paradigms Acknowledging the "I" inside the "WE" Understand What Moves People Foster Integrity, Candor and Caring Create Worlds with Words Each of these concepts contains a set of timeless guidelines, practices and tools for becoming a WE-Centric leader and fostering dramatic improvements in productivity, engagement, and focus. Leaders who have the courage to explore these new concepts will begin to see more productive norms emerge in their organizations. They will see people working together toward common goals, energetically and enthusiastically. And that's when the real magic happens. 42 Rules for Creating WE is written by The Creating WE Institute, an international group of critical thinkers with multi-disciplinary expertise, who have come together to harvest new forms of engagement and innovation in the workplace. The Creating WE Institute's mission is bring a spirit of WE to organizations currently operating as a group of I's.

Paperback

First published August 5, 2009

About the author

Judith E. Glaser is the CEO of Benchmark Communications and the chairman of The Creating WE Institute. She consults with CEOs and their teams on elevating levels of engagement, collaboration and innovation. Judith has served as an Adjunct Professor at Wharton and a visiting guest speaker at Harvard, Kellogg, Loyola, University of Chicago, NYU, IIT, University of Stellenbosch, Elisalat Academy, Tsinghua University and others.