- Exclusive UFC photo's.- Includes an introduction by Joe Rogan, UFC Commentator as well as host of NBC's Fear Factor and Comedy Central's The Man Show.- UFC Pay-Per-view events draw an audience of 200,000-300,000 households, which translates to one million viewers.- The UFC aired two events nationally in August 2003, On Fox News Net. The shows generated higher ratings than FSN's regularly scheduled boxing series.- The UFC will cross-promote this book heavily in every program for every event they have, on their Pay-Per-View Shows, and on all UFC websites.- Cross promotion in DVD's and all computer games.