Pricing on Purpose: Creating and Capturing Value 1st (first) Edition by Baker, Ronald J. [2006]

by Ronald J. Baker

Brand New. Will be shipped from US.

Genres: Business, Buisness

Hardcover

First published January 1, 2006

Reviews

[Ed Barton · Rating 4 out of 5]

The book isn’t a how to. Rather it is a why you must. Covering economic pricing theory, you’ll walk away with a better understanding of pricing differentiation and consumer/market behavior. Definitely not a riveting read, but an important one to understand and for most pricing professionals and economic and business students to read.

[Patrick Vankwikelberge · Rating 2 out of 5]

Basically a summary of existing literature.

[Gerhard Peters · Rating 5 out of 5]

Ron Baker has written a fascinating book on pricing. Rarely is pricing done for the purpose of creating value for the customer. The strategy for pricing put forward in this book is to create and capture value for the customer. In just about any given business, prices are a result of cost, tracking the margins and other methods that don't take the customer in consideration. It is looking in to the past and not the future. Ron proposes a different strategy for pricing, a strategy to price on propose, as the title of the book suggests. It is value, not cost, that determines price. What I found the most inspiring in the book is the introduction of a CVO (Chief Value Officer) in to an organization. Ron profiles the world's first CVO in the book. Ron states that the characteristics of a CVO are to "understand that there is nobility in getting paid what the company is worth. Nothing is more satisfying than customers who believe_and act on the premise_that they get what they pay for. Perhaps the first important characteristic of a successful CVO is high self-esteem; they believe that their company's product and services are worth every penny they charge. They are more concerned with developing a value proposition based on value, not price." I highly recommend this book. It has already become a reference book for me as I learn more about running a successful business.

[Hannes · Rating 5 out of 5]

One of the best reads explaining markets, prices and value. Recommendation to everybody interested in economics and business!

[Todd Charron · Rating 4 out of 5]

Great book which will make you rethink how you price your product or service.